Monday, April 27, 2009

PRODUCT PLACEMENT IN TV SHOWS AND MOVIES...SNEAKY GENIUS? OR JUST PLAIN TEDIOUS?

Hmmm...what's the word on my mind about product placement? Well, I think it's kind of wierd. When you watch a show or movie, unless its one thats mocking certain ads and commercials, its different to see another brand obviously marketing a product to you. For me, when I watch a show or movie I'm focusing on that main product being sold to me and to have another product thrown in there is a little overload..As if commercials inbetween the show, and the advertisements before the opening credits before a movie weren't enough! I think that our generation (about 15-25...27 yr olds) are very much aware that we are being targeted and for the most part a lot of us can recognize a commercial when we see one. So, in my opinion, shoving more advertisement into our faces isn't really going to increase nor ignite a desire to purchase or use a product. It almost makes the ad a little hackneyed and annoying.

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